Sales & Marketing Check-Up
About Our Sales & Marketing Check-Up
With a Sales & Marketing Check-Up from TCA, we offer a comprehensive evaluation of your 2023 marketing strategies, so you can optimize your streatefy in 2024 and maximize results.
A Sales & Marketing check-up may include:
Collaborative Assessment:
We communicate directly with your sales and marketing teams to evaluate sales and marketing strategies while collecting quantitative and qualitative data for a holistic view of your goals and efforts to meet them in 2023.
Strategy Evaluation:
We assess your existing marketing strategy to help your team pinpoint what's working and what's not.
- Dive deep into your advertising strategy, messaging, and media channels, comparing them to industry benchmarks and trends.
- Evaluate your website to identify areas for improvement and optimization to boost sales and lead development.
- Analyze data collected from tracking tools, including churn, new customer reports, and customer migration.
Online Presence and Reputation:
We assess your digital footprint and online reputation to uncover unexplored opportunities. Additionally, we pinpoint strategies to optimize your social media presence and effectively engage your intended audience.
Analyze Churn Rates:
We analyze churn rates, if available, and compare them against industry benchmarks to gauge the impact of our sales and marketing efforts. We also identify growth opportunities.
Sales Call Assessment:
If available, we listen to sales calls to highlight positive team efforts and identify areas for improvement and development.
Customer Communication and Education:
We evaluate your customer communication and education endeavors, such as handouts and newsletters, and benchmark them against industry peers.
Our Sales & Marketing Check-Up includes the following deliverables:
Evaluation of Sales & Marketing KPIs: As discussed in our initial kick-off call with your team, we identify key performance indicators.
Website, Online Reputation, and Social Media Grade: We comprehensively assess your online presence, including how it stacks up against competitors in the same market(s), industry peers, and benchmarks.
Observations & Recommendations: You will receive 2-3 pages of insights and recommendations based on our findings, data evaluation, and the indentification of growth opportunities. These recommendations will serve as focal points for your 2024 marketing strategy development.
Consultation Calls: We offer 2-3 calls with your team, including a kick-off call to align our goals and a final overview of our findings, ensuring you are well-equipped to reach your full marketing potential.
Contact TCA today for your Sales and Marketing Check-Up!